Knowing your customers better. How often do we hear this? Do companies really know their customers at all?
If you spend time with someone, you have lots of shared experiences – the highs, the lows and the in-betweens. You don’t have to tell them what to do, you are there just to share their company and vice versa.
And when they have something to say, they’ve got your attention. Ensuring you have the attention of your customers is arguably the most important way to know them better. This means you provide suitable ways for your customers to tell you what’s on their mind, what they are hoping for, and what they would like your organisation to do for (and with) them. Customers often like talking about their experience of using your products and services. Such personal stories are unique and priceless, and are to be encouraged, to know your customers better.
By Dayo Sowunmi